A keyword is word or phrase that searcher want find in the world wide web.
The success of webmaster on promoting web is depends on "Keywords" and there selections .
Every one want to build their link drive traffic ,as its dependents up on the selecting the proper keywords which is relevant to our site,lack of well chosen keywords is truly terrible mistake to find the site in Google .
Lack of targeted keywords equal to lack of traffic.
Where to put the keywords:
4)Above your site logo.
5)In the subheadings.
7)With in the paragraph content.
9)With in links(anchor text)